landing page - university
Design of a landing page for the new product of Editora Telesapiens, 'Faculdade de Campanha.
Product
Site para campanha
Year
2020
My responsabilitys
Prototyping e Copyright
About the project
"Faculdade de Campanha" was a new product specifically developed in the context of the pandemic, aiming to offer high-quality content and a platform for educational institutions that were not prepared for Distance Learning (EaD)."
Project target
The landing page should be simple, modern, and convey all the necessary information to potential customers without leaving room for confusion or a lack of understanding about the product.
site design
The "Faculdade de Campanha," created by Editora Telesapiens in partnership with Amazon, aimed to offer free Distance Learning (EaD) content to educational institutions. This initiative allowed classes to continue during the quarantine period due to Covid-19. The campaign was entirely free and served the entire Brazil.
Quality education for free
prototype
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design guide
design guide
Titles
bebas neue bold
Texts
Raleway regular
Buttons
Raleway bold
prototype
Illustrations and visual identity focused on conveying modernity, with a headline that clearly indicates what the product is and what it can offer. In addition, it includes the Amazon logo, as they were a partner, to bring more credibility to the product.
Simple iconography focused on conveying the main features clearly, with minimal text and in a dynamic manner.
Step-by-step guide to show how simple and easy it was to join Faculdade de Campanha, also addressing some potential doubts and providing information from the Ministry of Education (MEC).
Call to Action to streamline the product adoption process, with an eye-catching and prominently placed button.